versions of the bra have been around for far longer, the bra as a fashion item was first reported in an issue of a magazine in 1907. The bra then spread though the fashion world, with each major designer creating their own prototype.
bras of the early 1900s were made to retain the breasts rather than enhance them. Most of these bras, or “bust bodices” were more akin to a camisole in length than the bikini-style bras we now wear.
The 21st century has seen a huge rise in bra sales, and women now see them as another way in which to express their style and sensuality. Bras can now enhance, minimise and even make breastfeeding in public easier. You can even buy inserts to increase your cup size.
With a bra for every occasion and underwear there is a bra to fit and suit everyone. So prolific is the underwear market in the 21st century that there is even a sitcom about it called Veronica's Closet.
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